Digital Marketing: 18 Strategic and Tactical Courses in 1

Course content

25 sections • 388 lectures • 47h 42m total length

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Generative AI for Marketing Masterclass44 lectures • 3hr 19min

• Intro to Gen AI for Marketers: The Technological Journey

  Preview04:12

• Overview: Content Creation, Personalisation, Experience, Automation, Data

  06:40

• Future-Proof Marketing Strategies

  01:52

• How Generative Adversarial Networks (GANs) works

  03:41

• How Variational Autoencoders (VAEs) works

  03:05

• How Transformer and Large Language Model (LLMs) works

  03:07

• How Diffusion Models works

  03:49

• Examples Of Generative AI Use

  05:32

• Text Generation

  01:20

• Application of Text Generation in Marketing

  02:54

• What Technology Fuels Them?

  02:12

• Text Generation Tools: ChatGPT, Copy.AI, Jasper

  04:24

• Image Generation Introduction

  01:19

• Image Tools: Dalle-e, Midjourney, Deepart

  04:54

• Examples of Mass Personalization via Images

  11:41

• The Power of Well Crafted Prompts

  04:16

• How to Craft Powerful Prompts with ChatGPT

  Preview11:21

• Create a Prompt for Your needs

  2 questions

• The Bad Advertise Ecosystem + Section Slides

  01:48

• AI Tools: Content, Personalisation, Optimization, Exploration, Localisation

  08:09

• Intro to AI Tools within Campaigns: How Do They Work?

  01:36

• SEO and Content Marketing Platforms

  02:43

• Social Media Optimization Tools

  02:12

• Email Marketing Optimization Tools

  01:01

• AD Copy Optimization Tools

  02:23

• Visual Content Optimization Tools

  01:06

• UX and CRO Tools

  03:05

• Issues on Over Reliance of AI Tools

  03:37

• Definition of A/B Testing in AI

  01:08

• Example of AB Testing: Automation, Predictive Modelling, Personalisation

  12:03

• Case study: Netflix A/B Testing + Section Slides

  06:26

• What does the Future Holds? Five Trends

  00:54

• Trend 1: Zero-Clicks Future

  07:44

• Trend 2: Autonomous AI Agents

  07:04

• Trend 3: GenAI in Customer Service

  03:23

• Trend 4: Emerging Markets Trend

  07:55

• Trend 5: Creative Talent and Brand Protection

  05:07

• Negative Trends + Section Slides

  05:30

• What is Ethical Marketing?

  02:41

• Why is Easier to be Unethical with GenAI?

  05:32

• Five Critical Areas - Intro

  00:51

• Critical Areas: Transparency, Privacy, IP Rights, Bias, Misinformation

  06:49

• Example of GenAI Fail Campaigns

  09:41

• Is it AI or Not? Examples

  07:42

• Hugging Face: The AI Community + Section Slides